Koradior launches personal fashion brand

珂 Laiteer Holdings Co., Ltd. (referred to as “Lactier” or “Company”, Stock Code: 3709.HK) is pleased to announce that on July 4, 2016, the company and Qingdao Kuantai Intelligent Co., Ltd. ( Cool Smart" entered into a non-legally binding strategic cooperation agreement. Lactier will establish strategic cooperation with Cool Smart, and jointly develop a supply chain for personal fashion brand “DE KORA”. This also marks the establishment of a high-end women's listed company with the smart manufacturing concept in the Hong Kong stock market.

With the rising trend of social consumption upgrade, the Chinese fashion industry contains tremendous opportunities. The forecast of China's apparel customization market can be over 100 billion yuan, and the individual custom clothing industry will become a new outlet for consumption. As a leading high-end women's wear enterprise, Wha Lattier will benefit from industry development opportunities, and will launch its own custom fashion brand “DE KORA” in an innovative fashion to provide consumers with customized apparel products and services and to personalize the blue ocean market.

Cool Smart is a leading high-tech company in China, formerly Qingdao Red Collar Group Co., Ltd. Cool Smart has created a new C2M business model and established a personalized customization platform to provide transformation and upgrade solutions for apparel industry companies. Through this strategic cooperation, Coulter Intelligence has provided a number of supports for Profil, including but not limited to the intelligent design and production of the "DE KORA" production line. It has assisted Enlighter to create personality in the Chinese fashion field in many ways. Single product customization platform. Lactier will also use the cool smart business experience to improve the personal fashion brand DE KORA. In addition, Ms. Letier is optimistic about the long-term development of Cool Smart, and the injection of cool special intelligent RMB 30 million, the two sides may have a deeper relationship of cooperation in the future.

At present, China is actively striving to transform itself from "Made in China" to "Created in China," and "Industry 4.0" has officially risen to a national strategy. Intelligent manufacturing combined with personalized customization has become the key to industrial upgrading in the era of Industry 4.0. In response to national policies, Reiterer responded to national policies, and through cooperation with Coulter Intelligence, leveraged large database and intelligent manufacturing technologies to create a flexible supply chain for “DE KORA”, striving to achieve personalized and large-scale production of customized clothing. As the first high-end women's listed company with the concept of smart manufacturing, Ms. Lattice made a contribution to the new development of the fashion industry.

The company launched its own custom brand “DE KORA”, which confirmed once again that Lou Letier is firmly following the development strategy of multi-brand strategy. Looking to the future, in addition to in-depth development of personal customized brands, the company will increase the company's profits, and will continue to incubate new brands through other means of cooperation in order to build a leading high-end women's brand group.