Want to wear whatever clothes you want to change Women's market to share the economic trend

Summary:

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In the Internet era, everything is interconnected and everything is connected. It not only changes traditional entities and user habits, but also the e-commerce model has changed our shopping methods and made life more convenient. With the dual revolution in business forms, various shared items have mushroomed.

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The rise of shared rental clothing at the end of 2015 was derived from the boom in the concept of a shared economy. "Eat, food, housing and transportation" are the main aspects of people's lives that are to be occupied by the sharing economy. People have long been involved in eating risotto, housing, and travel. Dressing as an important aspect of people's lives is increasingly receiving attention. Recently, the investment and finance community interviewed Wang Weiyu, the person in charge of the shared women's wear project in Shanxi.

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After 90 guys start a business, build a shared rental store

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Wang Weiyu is a dealer of Tsingtao Brewery, a 90-year-old Tsingtao Brewery from Taiyuan, Shanxi Province. He told reporters in the investment and finance community: “In an accidental situation, I saw the dream of renting a website for a wild girl from abroad. The business of clothes was carefully studied about the Chinese market and I feel that there is a lot of business opportunities."

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It is understood that the project plans to open a physical clothing store in Taiyuan, Shanxi, to rent clothes in the form of membership. Customers pay monthly membership fees and become members of the store. They can go to the store without any restrictions to change their clothes.

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For example, if A paid a membership fee of RMB 500 and became a member of the store, he could pick three sets of clothes to take away after depositing the deposit. Within a month, those three sets of clothes that you don’t want to wear can go to the store for replacement, and there will be no limit on the time and number of replacements.

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According to the survey, in the United States, 2/3 of women's wear were worn no more than three times. The frequency of women's clothing change in China is also close to this data, and the emergence of shared clothes items can meet the low-cost replacement needs of urban white-collar women.

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The existence of physical stores allows consumers to have a more realistic experience, Wang Weiyu introduced, the shop will have clothing with teachers to guide with, just as friends go out shopping, they will give each other advice, so that customers do not need to worry about the choice of clothing clothing is not Collocation or inappropriate, experience intimate service.

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Middle-to-high end products promote low-end market and provide various services

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The project aims to promote mid- to low-end markets with mid- to high-end products, that is, to purchase high-end clothes for ordinary white-collar women. Wang Weiyu said that this market is very large. Some people have already done similar projects before. Now that the per capita income of local residents has increased, young women are keen on fashion and like to dress. According to relevant sources, this is a body quantity of more than 4,000. Billion's Blue Ocean Market.

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Since each region has a different dressing season and different consumer groups, Wang Weiyu intends to use Taiyuan as a pilot center to explore business models and gradually promote it to the whole country. The goal is to have a physical store in every city. In addition to sharing his rental clothes, he is also preparing to provide a variety of services, such as customizing clothes and washing clothes for customers who are on the card.

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At the beginning, limited by funds and strength, the clothes were mainly purchased by partners engaged in the garment industry for more than 20 years, and the cleaning of clothes was in cooperation with the cleaning center. After the operation, the project will create a self-contained washing center, which will not only make consumers more comfortable with the health and safety of clothes, but also be open to the outside world.

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After the large amount of clothing in the later period, Wang Weiyu also considered producing his own clothes or looking for factories to produce clothes and realize self-producing and self-selling, which will lead to more profits. He calculated that if the cost of 10,000 customers is deducted, the net profit for the year will be around 20 million yuan.

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When asked why only women's wear, Wang Weiyu said with a smile that men's changing frequency is not very high, and relatively speaking, clothes are more likely to wear out, did not plan to do early, late may be doing business like this.

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For the smooth development of the project, the equity financing is 5 million yuan to 7 million yuan, which is mainly used to purchase clothes, store rental, etc. Wang Weiyu looks forward to reaching strategic cooperation with honest, pragmatic and long-term investors.

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