The beautiful home proposes a new concept of family aesthetic education, conforming to the new trend of “Ya is the king”

In recent years, with the rapid development of China's economy and the escalating consumption structure, people's demand for spiritual level has become higher and higher. Especially after 80 and 90, it has become the main consumer group of society. The demand for goods has been driven by survival consumption. Enjoy the consumption change and pay more and more attention to the added value of goods. A few days ago, EchoYu, the president of Julie's House, put forward a new concept of family aesthetic education in an interview with the media, calling for the household industry to be responsible for the social responsibility of family aesthetic education in the era of consumption upgrading.

In the past 20 years, the global home furnishing industry has been booming for 20 years. On the one hand, with the recovery of the global economy and the prosperity of the real estate industry, consumers’ demand for household products has been met. On the other hand, many home brands have emerged in the fierce competition. At the same time, it is constantly adapting to market demand, adjusting product development direction and enhancing competitiveness.

In the golden age of home OEM, EchoYu, the president of Julie House, invested in the establishment of a home textile factory and sofa production line with a keen insight, hired top foreign designers, and created EchoEssentials home textile fabric and NiceLink sofa brand. Because of its CreativeDesign, FirstClassService, ReliableQuality and CompetitivePrice, NiceLink has long-term cooperation with most of the top 100 retailers and furniture manufacturers in the US furniture industry.

Ms. Yu Xiaohui has been in the Sino-US furniture industry for more than 20 years. She successfully promoted Chinese furniture, home textile fabrics, leather and soft-pack furniture to the American furniture market, opened up the communication channel between China and the US furniture industry, and became a Chinese textile and soft package. The leading figure in furniture is one of the key drivers of Chinese furniture to the US market.

If the competition in the home industry is mainly concentrated in materials, prices, processes and production capacity, today's home industry has become a highly mature and brand-focused industry. In the big situation of the overall consumption upgrade of the society, the home industry is facing new challenges. Consumers' demand for home products is not only functional, but also hopes to have more added value, while home products also transition from standardization to personalization.

As early as 2009, Yu Xiaohui took the lead in proposing the concept of private design of interior design, applying the concept of life aesthetics creatively to home design, and creating a beautiful home for fashion home brands. The beautiful home is positioned to serve the new generation of consumer class, redesign, health, environmental protection, cost-effective, committed to creating a pleasing, safe and comfortable, culturally rich, "temperature" living space for Chinese consumers, for China The family brings a new life aesthetic experience.

Yu Xiaohui believes that “the home is the place where a person first accepts aesthetic education. A beautiful home is very important for cultivating people's aesthetic taste. The beautiful home is a fashion home brand, from home dressing, space design, color matching, etc. There are a lot of articles on family aesthetics.” She hopes to show how to combine fashion trends, international design trends and classic timeless design styles with the unique products, interior design and decoration concepts of the beautiful home. The characteristic interior decoration effect helps modern families to carry out family aesthetic education.

Home dressing and life fun

The constant home space will inevitably lead to boring feelings. Sometimes a bunch of flowers on the table, a new look of wallpaper, and a flower-shaped pillow, these low-cost and convenient ways can greatly enhance the taste of life.

The beautiful home creatively put forward the consumption concept of home dressing, furniture can also be a fast-moving consumer goods, should be replaced with the seasons and moods. Every time the seasons change, the girls who know fashion trends, the first thing to do is to change the wardrobe. According to last year's clothing, choose to replace or add this year's trend new products. In fact, the home is a large closet, can not change the season should not only be clothes, shoes, bags, but also sofas, curtains, pillows, lamps, wallpapers, jewelry...

Home dressing not only provides a better living space, but also makes people feel happy and cultivates different life tastes. When children grow up in such an environment, they will pay attention to the details of life and cultivate a heart that loves life.

Space design and character education

Lewin, a well-known social psychologist, believes that living space represents the totality of all possible events, the sum of all the facts that determine individual behavior at a certain time, including people and the environment, and human beings are a "variation region of living space."

The popular explanation of this sentence is that a person's living space will have an impact on the person's character formation. Researchers at the University of Texas at Austin have also conducted a series of studies on morphological spatial personality, and found that both personality and happiness have spatial and geographical aggregation.

The open and beautiful living space not only makes people feel happy, but also makes them feel happy. It is easier for children to form an open-minded personality from an early age. The beautiful home pays attention to the layout of the home space, continues the tolerance and comfort of the American lifestyle, pays attention to the combination of soft and hard clothing and the use of materials, and intends to bring you a warm, generous and comfortable home design. In such a home environment, it is easier to cultivate a child's confident and cheerful personality.

Color matching and aesthetic education

A paper on the paper online titled “Color Character and Interior Design” shows that the use of color in children's rooms will affect the development of children's personality. Simple and transparent colors are beneficial to the development of children's optimism and enterprising spirit. Orange and yellow can bring happiness and harmony to children; uniform bright colors can improve children's cognitive differentiation and enhance sensory perception; larger furniture should maintain soft tones such as light blue and light yellow. Reducing visual stimuli is conducive to relaxation and calm.

The beautiful home is especially concerned with the color matching when designing the children's room. For example, the design of the children's room for boys is mainly in blue tones, the blue gives a sense of vastness, and it also fits the spirit of the boy's courage to explore. This color design not only provides children with a comfortable and soft growth environment, but also enhances children's sensitivity to color and subtly cultivates children's aesthetics.

The beautiful home made fashion items to produce home products, from design to research and development, production are filled with fashion elements. Different colors, materials and unique products allow children to have a sense of fashion from an early age.

Yu Xiaohui said: “The large modern vertical factory of the beautiful home and the strong international designer team provide a variety of options and the best price/performance ratio for home furnishing.” The beautiful home adopts online sales, offline Experience the business model of O2O, let the consumers who love beauty and love quality in the country can enjoy the elegance, aesthetics, peace, health, safety and richness of home life aesthetics brought by the world's top designers without going abroad. Experience, but also contribute to the aesthetic education of Chinese families.

The beautiful flagship store: No. 3021, Kaixuan Road, Xuhui District, Shanghai

Juli's Home Pudong Experience Store: B1-17, 18, Datang Plus Lefang, No. 1376, Fangdian Road, Pudong New Area, Shanghai

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Editor in charge: Zhou Lingling