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High-end children's clothing six months before the soaring three T100 so confidently get together shop
In the clothing brand everywhere, the fashion circle has never been tired before. In the first half of 2017, the number of local brand T100 KIDS accounted for 82 of the nearly 1,000 new stores with an increase of children's wear brands in China, accounting for nearly 10% of the market. The results are evident. In the end T100 why from the big brands such as UNIQLO, Anya children, Waxwing, zara stand out? Founded in 2003 T100 KIDS in recent years to take an independent young line, the main British fashion, design inspiration and clothing materials by the buy The hand team took its origins from the trend of other countries and returned to China for "localization" design, attracting a large number of mothers and fans. A single product launch more than 3,000 models in a quarter, and every Tuesday there are new products, consumer stickiness has been maintained at a high level. The most important thing is, T100 KIDS cost-effective. When the design and quality of a big fight with the international, the price is very attractive, then consumers have any reason to refuse? And in some stores, T100 also opened up a children's toys area and the theme area, dining area to To please all aspects of consumer demand, it is called a caring! In the past year, T100 breath opened 100 new stores. Recently, the T100 announced that it would open 10 more stores in Linfen, Shanxi, Tianjin, Guangdong and Hong Kong, etc. The company spokesman said the T100 is accelerating its expansion and plans to open at least 150 stores by the end of this year. This amazing shop opening speed, already over UNIQLO, ZARA, HM and other foreign fast fashion brands. According to an executive who asked not to be named, the high-level mall said that currently several mainstream children's clothing brands are positioned differently and the Pacific bird tends to be fast-fashion; the T100 prefers parent-child families; although the positioning is different, the cooperation model with shopping malls Similarly, the general joint deduction of the model, plus pay a certain amount of management fees, the specific number of deductions, according to the location of the mall after both good and bad negotiated, some more popular shopping district will store Charge a minimum floor rent. Some market participants said: "T100 KIDS's parent company, Shanghai Hundreds Group, has been in the apparel industry for more than ten years and they have many years of experience in the apparel industry and therefore very sensitive to the industry." In the past two years, the T100 has started to look From first-tier cities to 234 cities, trying to accumulate more brand franchisees. However, the second and third tier cities, consumer attitudes, consumer demand needs to put a lot of time and strategy, and perhaps let the brand try to low-cost trial and error, the consolidation of strength naturally redouble their efforts. (Source: Sissi handbags)