Lafuma "light" installed new series to create your amazing travel look

A hundred years of French outdoor life brand Lafuma Le Feiye launched a lightweight wear, in addition to the lightweight of the clothing, but also pay attention to the design of the lightness of the concept, reduce the extra lines, return to the simple and generous nature of fashion, bring consumers a sense of freshness. With a younger and more fashionable image and a more diversified way of dressing, on the basis of professional functional clothing, it conveys the concept of “light outdoor” movement that guides light and versatile.


Lafuma uses a lightweight material technology to create a “light” outdoor brand that is easy to use, light and stylish. It has been actively improving over the past 80 years and has ushered in the brand's “newborn”. From the military backpack suppliers of World War II, to the international light outdoor trend brand, its long history has laid the foundation of brand professional. It is easy to wear, comfortable and close to nature. It provides easy-to-wear styles for travel, life experience, outdoor recreation and other occasions, and is more suitable for young people in the new era.


"Light" self-satisfaction, no fear of wind and rain

Life is like a journey, encountering wind and rain, keeping a light mind, leisurely pursuit of spiritual freedom, the arrival of the era of fast consumption means less time in the city to be close to nature, plus the time and danger of traditional outdoor , blocking the footsteps of many outdoor enthusiasts. The “light” outdoor, which is suitable for the reduction of debris time, is born from time to time. Lafuma is lightly refurbished and promotes “lightness” to create the most relaxed and free outdoor sports, travel and lifestyle.

“Light” outdoor pays more attention to randomness and travel sensation. Lightweight material technology skin clothing and quick-drying T-shirts, while being lighter, can withstand the baptism of wind and rain, and retain the breathable and comfortable function. Lafuma focuses on the lightness and design of outdoor products, innovative technology fabrics, so that the weight of the clothing is nothing, and the French romantic design style, let you become the most beautiful scenery on the journey.


Rejuvenate travel, change wild

If you are not as refreshing as the spring breeze, Lafuma advocates a variety of dressing methods to provide a more fashionable dressing program for light weekend trips, mountain biking, picnics in the countryside, etc., to create your ever-changing look. Cater to the needs of the current consumer flow customization, with a simplistic single product, change a variety of combinations and mix, according to the needs to adapt to different scenes of wear, whether it is to work, camping, outings, can be fashionable and wild. Responding to the theme of “Born, Light, and Variety”, challenge yourself with outdoor enthusiasts, rejuvenate, change life, and Lafuma is always there.


Expand community activities and enjoy a new life

Not only is the rejuvenation of clothing, but in 2018, Lafuma has carried out many community activities around the world around easy travel, fun challenges, etc. Among them, the “Live the World” series of activities, with fresh and interesting activities, get For outdoor sports, travel enthusiasts are sought after. It also opened cross-border cooperation with different fields such as Ranger, Tuniu, Land Rover, China Life, and China Europe International Business School Gobi Challenge, bringing new experience and play. For example, the recent color mountaineering festival uses color running elements for hiking and hiking, as well as holiday travel related activities such as tea picking, music festival street shooting, and foreign self-driving tour. In addition to being thin and functional, the clothing on the mirror and the beauty of the camera can make you enjoy the journey, enjoy travel and enjoy life with Laufma.


“Born and light: light, concise, natural, fresh; changeable, changeable, versatile, styling, and colorful”, Lafuma is a new look for the fans who love outdoor sports and holiday travel. Traveling equipment and lifestyle are more suitable for taking advantage of the fragmentation time and starting from freedom at any time and any place.

Responsible Editor: Business Internship