Yibang people 2018 spring layout eight cities 42 city linkage service nationwide

On April 16th, the high-end clothing custom platform Yibang people officially entered Hohhot, Inner Mongolia. With the official operation of the network, the garments of the eight cities in the spring of 2018 ended successfully, and their service network layout in China was further improved.

Since March this year, Yibang people have successively entered eight cities in Zhuhai, Nantong, Jinhua, Qingdao, Wuxi, Taizhou, Fuyang and Hohhot. Their direct sales outlets in the country have increased to 42 and the service covers 200 cities. Previously, Yibang people have basically completed the service outlets for first- and second-tier cities in China. On this basis, on this basis, Yibang people will further set up service outlets in second- and third-tier cities to better meet the clothing customization of elites in second- and third-tier cities. Consumer demand.

Founded in December 2014, Yibang is an innovative company that has entered the high-end apparel customization industry with Internet Thinking and Industry 4.0. The garment company adopts the C2M mode of Internet + door-to-door + industry 4.0, which changes the traditional customized operation mode, allowing customers to stay at home and experience the quality service of beauty dress consultants.

In the past three years, this “new species” and “newborn”, which have been questioned and denied, have changed from the initial toddler to the dark horse that is riding fast and fast in the current industry track. In the past three years, it has expanded to 42 service outlets. Yibang people have become the leading industry benchmark in terms of both customer service and sales. This growth rate is not only far beyond the imagination of the traditional clothing customization industry, but also enough to make the Internet peers look good. Behind this seemingly calm competition, every step of the garments of the Yibang people has traces.

From 0 to 1: Where are the customers, where are we?

Huang Garden, one of the original members of the Yibang people, remembers that on November 20, 2014, the first day he officially entered the work, he was lost in a field—the Yibang people’s team office area at the time was two in the suburbs of Hangzhou. An empty office.

In the next two months, the initial team led by the company's CEO Fang Qin quickly completed a series of work such as company registration, new office relocation, and the first batch of dress consultants to quickly start basic company operations. Strong team execution and efficient decision-making make the garment people show extraordinary vitality and temperament from the beginning.

As a serial entrepreneur of the "Zhejiang University" after 80 years, Fang Qin, who has many years of Internet experience, started from the user's pain point, using the App and WeChat public number as the carrier, and provided free door-to-door volume, ten days of fast delivery, and founded the Yibang platform. . The garment people introduced C2M into the industry, and after the dressing consultants went to the door, they directly transmitted the customer's body data to the factory through the system, and customized the single-person single version of the factory, and then directly delivered to the customer, thus simplifying the cumbersome traditional customization. Compared with ready-to-wear, it directly reduces sales and channel costs.

Of course, the hardships are almost foreseeable. The new Internet C2M business model did not form a basic-scale team, which made them lack the recruitment criteria for the new position of the dress consultant, and it was difficult to attract outstanding consultants. “It’s hard to get two dress consultants. After a day of training, they’re missing.” Huang Garden recalls.

Only the establishment of a basic dressing consultant team can guarantee the normal operation of the service outlets. After some interviews and investigations with professional consultants, Fang Qin developed the job requirements of the garment designer of Yibang in combination with the needs of his own platform, and quickly started recruitment, and began the operation of Hangzhou service outlets. However, the original dressing consultant team did not have standardized service experience. As the founder of Fang Qin, he often followed the dress consultants to run the front line to understand the service status of the door.

Huang Garden still remembers 9 o'clock in the evening, and suddenly received a call from CEO Fang Qin. "Don't sleep?" "Not yet." "When you set off, go to Fuyang." After half an hour, he hurriedly followed the Fangqin and the dress consultant, and rushed to Fuyang for a customer's door-to-door. When I returned to Hangzhou, it was already three in the morning.

He asked the boss afterwards. Why was it so late to go to the night to go to the body, not to go to the next day? Fang Qin’s answer made him still fresh in his memory. “She said that we are in the early stages, where are the customers and where we are; when customers want to see us, we should be there at what time, each customer is the most important customer.”

It is also this kind of corporate culture that always takes the customer as the core, and the resilience to overcome the difficulties with each other, so that this start-up team that has been working hard has quickly won the trust and favor of customers. Good customer reputation has brought about a continuous increase in orders, which has enabled the garment people to quickly start planning for the expansion of service outlets.

From 1 to 42: Meet more individual customer needs

On August 19, 2015, the garment service site of the garment company in Shanghai was officially opened, which marked the official opening of the layout plan of the national clothing custom service outlets. Subsequently, Beijing, Shenzhen, Guangzhou, Changsha... First of all, we will focus on the Yibang people who cover the first- and second-tier cities. After more than a year of expansion, we will increase the number of domestic direct-operated outlets to more than 20 at the end of 2016. .

When the demand for clothing customization in the market is met by the Internet model, the geometric growth becomes inevitable. The entire team did not expect that in 2016, the number of orders for the garments of the garments increased by more than 200% year-on-year. Under the strong clothing customization market demand, Yibang people continue to accelerate the promotion of service outlets. By 2017, Yibang people have set up more than 30 direct sales outlets in China, and service outlets have covered nearly 200 cities.

The Yibang people who have broken through the difficulties all the way have now walked more solidly and forcefully. In the spring of 2018, the eight cities entered the Inner Mongolia Autonomous Region for the first time, and further increased the density of service outlets in the Pearl River Delta and the Yangtze River Delta, and built a more efficient and refined regional service network from second-tier cities to third-tier cities. .

From 43 to the future: let more Chinese men fall in love with customization

Under the trend of consumer upgrades and the intelligent transformation of the manufacturing industry, the high-end clothing customization of the Internet, the trillion blue ocean market, is showing unlimited business prospects and more possibilities. As a benchmark for the industry, Yibang people will continue to explore the high-end apparel customization market and tap more market potential.

The completion of the Spring Eight City Service Network is an important step in the 2018 strategic planning of the Yibang people. In combination with this round of service outlets, Yibang people recently launched the “Ba Ping” operation in 2018, which was the first to launch elevator advertisements in more than 20 cities in China, and also in 12 airports including Beijing, Shanghai, Shenzhen and Hangzhou. The placement of LED advertisements will further enhance the visibility and influence of Yibang people across the country.

Fang Qin, CEO of Yibang, said that in 2018, it will still be a year for the Yibang people to move forward and accelerate. In the follow-up period of 2018, Yibang people will continue to promote the presence of more urban service outlets, and continue to serve domestic urban high-end apparel to customize more urban users.

Paying attention to the Internet and user experience, and constantly improving the service chain and product chain around the needs of users is always the service tenet of Yibang people. In 2018, Yibang people will further develop global supply chain resources, cooperate with more high-quality fabric brands to create a multi-level product supply system; in the service chain, it will build and improve the world's leading dressing consultant training system and after-sales service system. To provide more elites with customized quality services for high-end clothing.

Editor in charge: Zhou Lingling