Xtep children appear in the international children's fashion week

On October 2, 2018, sponsored by China Garment Association and Shanghai Fashion Capital Promotion Center, China International Children's Fashion Week, which was hosted by China Fashion Association's Children's Wear Professional Committee and Suo Rui Fashion Media Organization, reached its climax in 2018. The fashion trend of “Tide Children’s Sports Generation” brought by Xtep Children and a group of Chaotong children set off a new wave of climax on the scene, showing the world’s new generation of trend energy and fashion influence to Chinese children.

特步童装 - Xtep

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

As a leading brand of children's wear, this time, Xtep Children started with the sporty + cool product style, passing the Xtep children's sports gene and the products of the cool design, bringing the children unlimited vitality. Under the concept of “Chaotong Sports Generation”, 60 sets of costumes were divided into three major styles: sports life, sports performance and IP series.

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

With the rise of the national fitness trend, it has become the norm for parents to take children to participate in various fitness activities. The performance of high-performance sports equipment that can protect children has become more important. Xtep children's black technology - gas ring, clothing cool technology, Dawning technology, XS.ET sports elastic technology, from head to toe, from the softness of the fabric to quickly absorb sports sweat, keep the skin moving Dry and comfortable, from the details of thinking using special reflective materials to improve children's visibility in the dark, to the shock absorption system of the shoes soothing, all through high-tech equipment, protect children's sports health, convey sports life A better concept.

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

The clothes displayed by the sports life unit are more partial to daily life, incorporating the elements of the cool movement, with better tailoring, more comfortable fabrics and more design styles to satisfy the baby's all-round dressing needs, whether it is Good students on campus are also urban hipsters. The special and comfortable cuts of Xtep children make the natural and lovable baby enjoy the comfort of close-fitting clothes and do it freely.

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

特步儿童亮相国际儿童时尚周 彰显潮酷新一代

On-site IP series show, the children who are familiar with the children, "SpongeBob" and "Barbie" have become the design elements. Through the exclusive design of the designer, all kinds of prints and funny details have become the crowning touch of the clothes. Fans' favor. In recent years, IP marketing has become a hot trend for brands, and Xtep children have cooperated with a series of IP “Bangwang team great achievements”, “Transformers” and “Barbie”, including this “SpongeBabies” and “Barbie” series. Great cross-border marketing, with a series of "combination boxing" style to upgrade the brand has seen results.

Since its inception in 2011, Xtep Children has maintained a strong momentum of high growth. The brand positioning children's sports fashion aims to provide high-quality sports life and sports performance equipment for children aged 3-14. After years of intensive cultivation, it has successfully occupied a place in the children's market. It is a senior partner of many marathon runners in China, a strategic partner of CCTV Children and a long-term cooperative brand of China Next Generation Education Foundation. In recent years, the rise of the “national tide” and the transformation from Chinese manufacturing to Chinese quality have allowed us to see the power of Chinese brands. As a children's brand under the Xtep Group, Xtep Children, with its strong supply chain, channel advantage, quality control management system and brand influence of many years of deep cultivation, we have reason to expect that this Chinese brand will give us more surprises!

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