Young Passionata, a young brand under the Xiandale Underwear Group

  The import of fine underwear in the new year is bound to set off a fierce battle. At present, Chantelle , who is the No. 1 boutique in Taiwan , is preparing to introduce another brand, PASSIONATA , to the young market this year .

Xiandai Er frankly, does have plans to introduce this year within the group "sister brand" ─ PASSIONATA, sights 20-30 year-old female consumer market, and MORGAN, KOOKAI, Calvin Klein Un- derwear three designer brand competition.

  Because PASSIONATA Bixiandaier low unit price, the more lively color, relatively warm and positioning, market segmentation significantly, attract more young women agree. The Xianmuer Group's French head office, which opened PASSIONATA for the first time in 2005 , has entered markets outside Europe.

  In addition to the underwear industry, "Rolls-Royce" reputation of the Italian brand LA PERLA not yet entered the Taiwan market, including other Xiandai Er, Lei Jia He (Lejaby), Xi Mengpei children (simone PERELE), Aubade and barbara five high-priced boutique in France Underwear has been played against Taiwan.

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