Hong Kong Enterprises Help Chinese Crafts Go to the World and Increase International Market Share

“Using the e-commerce platform, foreign friends will be able to buy cloisonne, jade, lacquer, enamel and other crafts on the website. This is an important step for Chinese crafts to go to the world.” Wang Jian, deputy general manager of Beijing Gongmei Group, said on the 21st. .

Hong Kong Billion Culture Media Co., Ltd. and Beijing Gongmei Group held a strategic cooperation signing ceremony in Beijing on the 21st. The two sides will cooperate in e-commerce, physical stores, and overseas market expansion to jointly develop the art market and increase the share of Chinese arts and crafts products in the Hong Kong, Macao and Taiwan regions and the international market.

Last year, the Sixth Plenary Session of the 17th CPC Central Committee proposed to promote the development and prosperity of socialist culture and comprehensively increase support for the cultural industry.

Liu Shaolei, artistic director of Hong Kong 100 Billion Culture Media Co., Ltd., said that the government has supported the cultural and creative industries and created a very good environment so that enterprises can be confident to promote Chinese culture. "One Thousand Billion Dollars" has already cooperated with more than 30 Mainland enterprises and has used e-commerce platforms to promote more than ten kinds of crafts overseas.

Located in Wangfujing Street in Beijing, Gongmei Group is a leading enterprise in the mainland's arts and crafts industry. Wang Jian pointed out: “We have been trying to open up overseas markets and have built 8 offices abroad. But this traditional model can no longer meet the needs of the international market. The e-commerce platform will become the most important channel for the development of the U.S. into the world. It will continue to develop new products and even provide high-end personal customization services."

Previously, the two parties had cooperated in digitizing the works of 5 famous Chinese arts and crafts masters, using the "Sino-Core" chip, successfully carrying the Shenzhou-Jet spacecraft into space.